EP: 317
6th Annual Online Homebuyer Mystery Shop Report
With Leah Fellows and Carol Morgan
Home Builder Websites & Digital Marketing
Our expert team builds websites that do more than look great—they’re optimized to generate leads, highlight your homes and communities, and convert visitors into buyers.
Home Builder Listing Feed
Seamlessly Connect to Home Listing Sites
Interactive Site Plans
Engage potential home buyers
Interactive Sales Office Kiosks
Equip your sales team
As home builder digital marketing specialists, we deliver results-driven strategies—SEO, Paid Search, Social Media, and more—customized to meet the unique needs of the home building industry.
SEO & GEO
SEO and Generative Engine Optimization (GEO) services designed exclusively for home builders. Covers technical SEO, local search optimization, content strategy, structured data, and AI visibility to help builders rank higher and generate more qualified leads.
Paid Search
Google and Microsoft paid search campaigns built specifically for home builders. We target buyers actively searching for new homes, communities, and floor plans in your markets, driving qualified traffic and converting more visitors into leads.
Social Media
Social media programs that connect home builders with buyers on Facebook, Instagram, and beyond. From community launches to model home promotions, our campaigns build awareness, generate interest, and move buyers closer to a purchase decision.
Geofencing
Targeted digital ads delivered to potential buyers based on their physical location, reaching people near your communities, competitor sales centers, and high-traffic areas. One of the most precise tools available for driving foot traffic to your model homes and sales centers.
Email Marketing
Email marketing programs that keep your brand in front of prospective buyers throughout their home search journey. From initial interest to contract signing, strategic nurture campaigns help builders stay connected, build trust, and move leads through the sales funnel faster.
Analytics & Reporting
Clear, actionable reporting that connects your digital marketing activity to real business outcomes. We track traffic, leads, and conversions across all channels so you always know what is working, where to invest, and how your marketing is contributing to home sales.
At Blue Tangerine, we understand the challenges of the home building industry, and we’re here to make your job easier. With over two decades of experience, we specialize in websites and marketing strategies that drive traffic, generate leads, and help you sell more homes—so you can stay focused on building them.
EP: 316
Inspiring and Leading a Home Builder Marketing Team
With Will Duderstadt
EP: 315
Signals Over Stats: 2026 Homebuyer Website Behavior
With Nick Chitty
Featured Project
Skogman Homes
Blue Tangerine partnered with Skogman Homes to design and develop a modern, high-performing website that showcases their communities, floor plans, and available homes in a clear and engaging way. Our team created a custom user experience tailored to the homebuyer journey, making it easy for visitors to explore locations, discover home designs, and find move-in ready homes. The site features a flexible content structure, streamlined navigation, and an intuitive home search experience, all built on a fast, scalable platform that empowers the Skogman Homes team to easily manage and update their content. The result is a visually compelling and conversion-focused website that supports Skogman’s continued growth and enhances the online home shopping experience for their customers.
Client Testimonials
Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.
Marketing Manager, Skogman Homes
Samantha Ostert
I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.
Marketing Manager, JTB & Interra Homes
Lisa Welter
After speaking with many website development companies, in 2018, we started working with Blue Tangerine to launch a redeveloped website. We remain a client today for ongoing web development and SEO. The entire team at Blue Tangerine is very knowledgeable, personable, and quick to respond to any needs, and I highly recommend Blue Tangerine thanks to their website and online marketing expertise.
Marketing Manager, Highland Homes
Amy Cooper
The Blue Tangerine team delivered an excellent website, lots of tools and functionality and great advice. This is very professional organization, they are on time, and have a system in place to keep everything moving. The people who handle each stage work together very well from the customers point of view. I would without reservation recommend the team at Blue Tangerine
President, GHO Homes
Bill Handler