We continue our quest to answer the question…how do we get more leads, customers and sales from our website? This is the third in a series of five videos where we discuss valuable lead capture techniques you may be overlooking.

In this video, I talk about how having a ‘Favorites’ functionality on your website can help you gain more insight into what your customers like and want, which you can use to engage them with relevant and personalized content.

Take a look: