Your Agency for Builder Success

Greg Bray is the President of Blue Tangerine and one of the most experienced home builder website and digital marketing specialists in the industry. Since 2000, Greg has helped builders turn their websites into their most productive sales tools, and that focus has never wavered across 25 years of technology shifts, market cycles, and the rise of AI-driven search.

Greg authored and instructs NAHB's official "Website Best Practices for Maximum Lead Generation" course, a level of institutional endorsement that reflects the depth of his expertise in builder website strategy. He is a regular speaker at the International Builders' Show (including encore sessions of his popular "Search, Click, Sold!" presentation), the Southeast Building Conference, and the Best Home Building Practices Summit. His speaking topics include website optimization and lead generation, SEO and Generative Engine Optimization (GEO) for home builders, website personalization, and marketing analytics.

Greg founded and co-hosts the Builder Marketing Podcast (with Kevin Weitzel of Outhouse), one of the home building industry's most established builder marketing shows with over 3oo episodes and a Nationals Silver Award for Best Professional Development Series. He also founded the Builder Marketing Summit, an annual event that brings together the most engaged builder marketing professionals in the country for two days of actionable education and peer collaboration.

Greg is known for translating complex digital strategies into practical, actionable advice that builder marketing teams can implement immediately. He holds a master's degree in business from North Carolina State University and a bachelor's degree in computer science from Brigham Young University. When he's not talking about builder websites, Greg is a husband and father of six who will tell you those are the roles that matter most. The family Goldendoodle might disagree.

Mila Sorenson is the Sr. Director of Marketing & Client Services at Blue Tangerine, a leading website and digital marketing agency serving the home builder industry. She works closely with clients to craft marketing strategies that drive leads, boost sales, and deliver measurable ROI—using tools like SEO, Paid Search, Email Marketing, Social Media, Geofencing, and Website Design. While she’s proud to have helped grow the company’s portfolio, what Mila values most is building lasting partnerships and helping clients reach their business goals.

With more than 25 years of marketing experience—specializing in home builder marketing, direct mail, ecommerce, website design, email, and strategy—Mila brings both expertise and enthusiasm to every project. She’s passionate about blending marketing, technology, and analytics, and loves exploring new tools, testing fresh ideas, and tracking results to uncover strategies that truly work.

Beyond her professional role, Mila cherishes her most important titles: wife, mother, and “Mimi”/“Gigi.” She and her husband have four children and three grandkids who fill life with joy, laughter, and just the right amount of chaos. Rounding out the family is their lively mini Aussie, who keeps everyone on their toes. Mila believes her family life not only brings her happiness, but also shapes the way she builds meaningful, lasting connections—both personally and professionally.

Cory Dotson is the Director of Web Development at Blue Tangerine, with 15+ years in website design and development. He has helped hundreds of home builders create effective websites. A social media expert and influencer, Cory’s YouTube channel has over 10 million watch hours. His experience in content creation and brand partnerships provides insights into influencer marketing strategies.