Home Builder Digital Marketing Summit | October 2, 2019 | Register Today!


Greg Bray

President / Blue Tangerine

Greg Bray, President of Blue Tangerine, is an expert in technology strategy, website design and development, server management and hosting, and search engine and digital marketing. Greg often refers to himself as a translator, as he bridges the gap between the different languages of business and technology, explaining complex technical options in easy to understand business language. As an accomplished speaker, he routinely presents educational and training seminars at conferences, Chamber of Commerce events, and via online webinars.

Blue Tangerine is a Digital Marketing Agency that specializes in supporting the homebuilder industry and has worked with hundreds of homebuilders of all sizes, ranging from small custom builders to large, national production builders. The company helps its clients to Build a Better Website, Drive More Traffic, and Convert More Sales.

Before owning the company, Greg was the Vice President of Operations for eCalton. He purchased eCalton in August 2006 and subsequently renamed it to Blue Tangerine Solutions. Prior to joining eCalton, Greg was a Lead Web Developer for Research Triangle Institute in North Carolina, where he worked on web application projects for the Environmental Protection Agency, the Department of Defense, and other government agencies. He has an MBA, with an emphasis in Management Information Systems and eCommerce, from North Carolina State University and a Bachelor of Science degree in Computer Science from Brigham Young University. Greg is also Google AdWords Certified and Google Analytics Certified.

Tim Curtis

President / CohereOne, Inc.

Tim is an executive-level marketer with extensive experience in strategy development and execution; direct, digital, and multichannel marketing; enterprise-wide P&L management; and operations and product development. Tim gets the "big picture" and possesses an established performance record and expertise in both marketing and operations for both domestic and international markets.

Tim leads CohereOne, a data-driven direct marketing agency with a cohesive marketing approach combining forward-thinking, integrated strategies for print and digital media including catalogs, postcards, email, web, and social media. As a hands-on leader, Tim guides CohereOne in customer acquisition and driving new business to clients' websites and retail stores. Print and digital media is further integrated by using an individual's web behavior to create new audiences for postal mailings.

Dave Knowles

Founder and President / TopBuilder Solutions

Dave Knowles is the Founder and President of TopBuilder Solutions. Dave has over 26 years of experience and formal training in commercial software, home construction and real estate sales. Dave's focus was on sales and marketing solutions starting in the 1980's with Arthur Andersen/Accenture and Hewlett Packard and then many years as a consultant implementing CRM solutions such as SalesForce.com, Siebel/Oracle, JD Edwards and more. Dave also led the development of Hewlett Packard's global CRM solution.

When a builder friend shared his frustration with the lack of cohesiveness in construction technology, Dave realized exactly how to use his knowledge as the owner of several construction businesses. His experience as a mechanical engineer on construction related projects, his deep knowledge and experience as a software engineer and CRM consultant prepared him in creating a solution that bridges the gaps in technology for both Residential and Commercial builders. TopBuilder Solutions was developed in 2008 and went live in early 2011. Today, with hundreds of builders across the US and Canada using TopBuilder Solutions, the company is much more than another CRM provider, they are a Collaboration Tool, proven to increase profits, effectiveness & efficiencies that help businesses reach their goals.

Erik Martinez

Executive Vice President / Blue Tangerine

Erik Martinez is Executive Vice President at Blue Tangerine. His in-depth knowledge spans paid and organic search engine marketing, email marketing, website development and management, digital data mining and analysis, and direct marketing. On top of helping home builders, Erik has succeeded in managing direct and digital marketing programs for multichannel retailers in niche home decor, running enthusiast, women's luxury apparel, food gifts, agricultural products, and business-to-business lead generation.

Erik merged his consulting service, Triad Analytics in 2016 with Blue Tangerine to bolster the company's digital marketing expertise to further meet customers' growing needs.

Stuart Platt

Founder / Outhouse

Stuart Platt, one of the founders of Outhouse, has over 20 years' experience in residential architecture with an emphasis on digital marketing in the production home building industry. Outhouse developed the first interactive floor plan platform for home builders and it remains the single most innovative buyer engagement tool today. Stuart's company also offers architectural services, 3D modeling, virtual reality, graphic design, interactive sales office kiosks and more.

Stuart's company offers FREE Buyer Engagement Consultations, teaching home builders the most effective digital tools and techniques to keep buyers on (and returning to) your website, resulting in higher home sale conversion rates.

Visit www.outhouse.net and contact Stuart to schedule your free consultation.stuartp@outhouse.net

Bassam Salem

Founder / AtlasRTX

Bassam was born in Egypt, lived in France and England as a child, and then immigrated to the US as a teenager to attend university. He started young, entering high school at age 12, programming professionally at age 15, and completing his first master's degree at age 21. He earned BS, MS, and MPhil degrees in Computer Science as well as an MBA.

Bassam founded Mindshare Ventures in 2016 as a management consultancy & venture firm dedicated to helping technology startups succeed. His primary focus right now is on his latest Mindshare Venture: AtlasRTX, a customer engagement platform that combines artificial intelligence, text messaging, and human-augmented engagement to allow businesses to offer their customers the real-time experience (RTX) they expect.

Bassam also served as Chief Operating Officer at MaritzCX, the world's largest customer experience technology company with annual revenues of $200 million.

Before MaritzCX, Bassam was Chief Business Officer at inContact, the largest cloud provider of enterprise software for contact centers. During his four-year tenure, the company's market cap grew from $98 million to over $600 million and was acquired in 2016 for nearly $1 billion.

Bassam started his career in software development, transitioned to consulting and professional services mid-career, and is now a customer and operations executive. Prior to inContact, Bassam was with other leading-edge technology companies such as Omniture (acquired by Adobe), Attensity, Siebel Systems (acquired by Oracle), IBM, and Philips Electronics.

Mila Sorenson

Director of Marketing and Marketing Services / Blue Tangerine

Mila Sorenson is the Director of Marketing and Marketing Services for Blue Tangerine, providing strategic marketing consulting to home builders and ecommerce retailers alike. This cross-industry experience has enabled her to apply successful B2C digital marketing tactics to home builders clients to drive more sales. With expertise in several facets of digital marketing, she leads a team of results-focused digital marketing experts in Paid Search Engine Marketing, SEO, Geofencing, Social Advertising and Website Design.

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