We are looking for a PPC specialist to manage all aspects of Paid Search Engine Marketing (PPC) including keyword research, Google Ads/Bing Ads campaign management, display campaigns, shopping and retargeting campaigns.
The ideal candidate would also have some experience managing paid social media ad campaigns including boosting posts, retargeting and custom audience development on platforms like Facebook/Instagram and Pinterest.
The position will have client management responsibilities and will be required to have monthly and quarterly reporting and performance meetings with clients.
JOB DUTIES AND RESPONSIBILITIES
Configure, manage, and optimize Google Ads, Bing Ads and Paid Social campaigns.
Keep up to date on current Paid Search strategies through continuing education.
Prepare and present progress and status reports to internal staff and clients.
Execute tests, collect and analyze data, identify trends and insights to maximIze ROI
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign budget by estimating monthly costs & reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Manage client relationship and be the primary interface for Client with Blue Tangerine
Proven experience and success managing PPC campaigns across Google and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Some experience with bid management tools helpful
Experience with Google Analytics or other website analytics tools
Expertise with Microsoft Office Products especially MS Excel
Strong analytical skills and experience generating reports
Familiarity with A/B and multivariate experiments
Associates or degree in Marketing or a quantitative, test-driven field
This is a full-time opportunity located in our Lawrence, KS office. Remote worksite may be considered for the right candidate. No recruiters or phone calls please. Blue Tangerine is an equal opportunity employer and a drug-free workplace. A criminal background check will be required prior to employment.