Paid Search / PPC Specialist

Date Posted: 08/31/2018
Location: Lawrence, KS

Description

This is an in-house position responsible for all aspects of Search Engine Marketing (SEM) including keyword research, Google AdWords and pay per click (PPC) campaign management, and reporting. Also included would be display network, remarketing and social media PPC ad placements. This position will be working primarily on client sites but also on internal company sites. 

Duties:

• Configure, manage, and optimize Google AdWords campaigns.
• Understand how search impacts the design of sites, pages, and content.
• Keep up to date on current SEM strategies through continuing education, seminars, subscriptions, and self-study.
• Prepare and present progress and status reports to internal staff and clients.
• Create and optimize website content to improve rankings.
• Provide recommendations for budget and display ad changes based on thorough analysis.
• Work with the web development team to recommend site changes and improvements that will positively impact site conversions.

Required:

• Bachelors Degree in related field
• 1 year of experience with Keyword analysis tools, Google Analytics, and metrics analysis
• Experience optimizing at least $5k of PPC spend per month
• 1 year of experience with Paid Search Marketing such as Google Adwords and MS Adcenter
• Great interpersonal skills

Preferred:

• Google AdWords Certification
• Google Analytics Certification
• Exceptional writing skills

This is a full-time opportunity located in our Lawrence, KS office. Remote worksite may be considered for the right candidate. No recruiters or phone calls please. Blue Tangerine is an equal opportunity employer and a drug-free workplace. A criminal background check will be required prior to employment.

Salary Range

DOE

Contact

To apply, please email a resume and portfolio links to jobs@bluetangerine.com.

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