Freshly squeezed ideas from the Blue Tangerine team
Every entrepreneur or business owner understands the value of their reputation. The concept that a good reputation is critical to lasting business success is centuries-old, and customer satisfaction companies like the Better Business Bureau (BBB) were formed and remain popular for this very reason. For many businesses, online reviews are now their most valuable reputation indicator and are a foundational piece to any successful SEO (Search Engine Optimization) effort. However, we frequently find that, for many businesses, review strategy is an underutilized aspect of a business’ digital marketing initiatives. ...
A few weeks ago, I had the opportunity to speak at the 2018 Best Home Building Practices Summit in Orlando. If you've never attended, it's a great event where home builders walk away with amazing ideas and education on how to grow their sales and streamline their sales process. Watch this short video to learn best practices to optimize your home builder website!...
The digital marketing world is constantly changing and evolving. Read more about 5 paid search trends and issues to be aware of throughout 2018 and beyond....
The technology to shop online is nothing new, and most consumers are comfortable making purchases online. But what about buying a new home or lot...online? Are consumers ready for this major shift in the home buying process? Are home builders ready to sell new homes online? ...
In the past, using an SSL Certificate as part of your website’s hosting configuration was something only for ecommerce sites or those managing extremely sensitive information. However, it is now considered the best practice for all websites. ...
Congratulations to Century Communities - winner of The Nationals 2018 Silver Award for Best Website for a Builder!...
Great news for those who were not able to attend this year's Builders' Show! We will be hosting an encore webinar series, featuring the following presentations:
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We had a great turnout at the 2018 Builders' Show in Orlando—this year's show hosted more than 85,000 attendees and more than 583,000 sq. ft. of exhibits! That's a lot of walking throughout the course of 3 days, and I know that I logged at least 7 miles each
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Attention home builders: You're invited to be our guest at the International Builder's Show January 9–11, 2018! Get your free Exhibit Hall pass to IBS 2018, compliments of Blue Tangerine. While there, be sure to stop by our booth at W5447 and join Greg Bray, President of Blue Tangerine at his two Tech Bytes sessions for hands-on demonstrations that will give you valuable tools to improve your digital marketing efforts....
For many of our commerce clients, the 4th quarter represents the time of the year that makes (or breaks) their company’s financial performance. This isn’t anything new and yet each year seems to be fraught with more and more stress for our clients because there are big disruptors in the marketplace that are changing how they do business right before their very eyes....
