'The Juice' Blog

Freshly squeezed ideas from the Blue Tangerine team

MAXIMIZE WEBSITE PERFORMANCE

If your website does not load within 3 seconds, you could be losing out on potential visitors and customers. Learn how to measure your website speed and the easiest ways to optimize your site to maximize performance.If your website does not load within 3 seconds, you could be losing out on potential visitors and customers. Learn how to measure your website speed and the easiest ways to optimize your site to maximize performance....


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HOW TO IMPROVE PAID SEARCH AD CLICK RATE BY 10–15%

Are you currently utilizing Ad extensions with your Paid Search ads? If the answer is “yes”, are you using the right ones for your business? If the answer is “no” or “I’m not sure”, it’s a good time to audit your Paid Search program to make sure you’re utilizing ad extensions for maximum results!...


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WHY IMAGE OPTIMIZATION MATTERS FOR SEARCH

With 27% of web searches using Google Image Search, image optimization should be an important element of your SEO efforts. We'll look at examples of actual results comparing Google web versus image searches to show you why you should care about optimizing images to drive more traffic and sales to your website....


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HAYHOE HOMES WINS TARION HOMEOWNERS CHOICE AWARD

Congratulations to Hayhoe Homes on their 2018 Homeowners’ Choice Award!...


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THE POWER OF REVIEWS: A LOCAL SEO PERSPECTIVE

Every entrepreneur or business owner understands the value of their reputation. The concept that a good reputation is critical to lasting business success is centuries-old, and customer satisfaction companies like the Better Business Bureau (BBB) were formed and remain popular for this very reason. For many businesses, online reviews are now their most valuable reputation indicator and are a foundational piece to any successful SEO (Search Engine Optimization) effort. However, we frequently find that, for many businesses, review strategy is an underutilized aspect of a business’ digital marketing initiatives. ...


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VIDEO HIGHLIGHTS FROM BEST HOME BUILDING PRACTICES SUMMIT

A few weeks ago, I had the opportunity to speak at the 2018 Best Home Building Practices Summit in Orlando. If you've never attended, it's a great event where home builders walk away with amazing ideas and education on how to grow their sales and streamline their sales process. Watch this short video to learn best practices to optimize your home builder website!...


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5 PAID SEARCH TRENDS IN 2018

The digital marketing world is constantly changing and evolving.  Read more about 5 paid search trends and issues to be aware of throughout 2018 and beyond....


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ARE YOU READY TO SELL HOMES ONLINE?

The technology to shop online is nothing new, and most consumers are comfortable making purchases online.  But what about buying a new home or lot...online?  Are consumers ready for this major shift in the home buying process?  Are home builders ready to sell new homes online? ...


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WHY YOU NEED A SECURE WEBSITE

In the past, using an SSL Certificate as part of your website’s hosting configuration was something only for ecommerce sites or those managing extremely sensitive information. However, it is now considered the best practice for all websites. ...


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CENTURY COMMUNITIES WINS THE NATIONALS 2018 SILVER AWARD

Congratulations to Century Communities - winner of The Nationals 2018 Silver Award for Best Website for a Builder!...


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