'The Juice' Blog

Freshly squeezed ideas from the Blue Tangerine team

MONTHLY WEBSITE MAINTENANCE CHECKLIST

Having a website to automate the process of capturing leads and orders is a critical component to your business, but are there gremlins lurking in your website preventing you from capturing a lead or getting an order?  From time to time, even the smoothest operating website can have glitches, either in the functional aspect or perhaps in your own internal fulfillment process. Regular maintenance and testing can help identify and alleviate the impact of these issues and chase away those Gremlins. We’ve put together a monthly checklist of tasks and tests that you can run to keep your site running smoothly to maximize performance and sales....


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WEBINAR: 5 OVERLOOKED LEAD CAPTURE TECHNIQUES

Don't miss this must-attend webinar on July 19th to learn five powerful lead capture techniques you probably aren't using yet!...


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McCAFFREY HOMES WINS CALIFORNIA FAMILY BUSINESS AWARD

The McCaffrey Group was selected as the top family enterprise in the Institute for Family Business’s California Family Business Award program out of 115 nominations. ...


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MAXIMIZE WEBSITE PERFORMANCE

If your website does not load within 3 seconds, you could be losing out on potential visitors and customers. Learn how to measure your website speed and the easiest ways to optimize your site to maximize performance.If your website does not load within 3 seconds, you could be losing out on potential visitors and customers. Learn how to measure your website speed and the easiest ways to optimize your site to maximize performance....


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HOW TO IMPROVE PAID SEARCH AD CLICK RATE BY 10–15%

Are you currently utilizing Ad extensions with your Paid Search ads? If the answer is “yes”, are you using the right ones for your business? If the answer is “no” or “I’m not sure”, it’s a good time to audit your Paid Search program to make sure you’re utilizing ad extensions for maximum results!...


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WHY IMAGE OPTIMIZATION MATTERS FOR SEARCH

With 27% of web searches using Google Image Search, image optimization should be an important element of your SEO efforts. We'll look at examples of actual results comparing Google web versus image searches to show you why you should care about optimizing images to drive more traffic and sales to your website....


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HAYHOE HOMES WINS TARION HOMEOWNERS CHOICE AWARD

Congratulations to Hayhoe Homes on their 2018 Homeowners’ Choice Award!...


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THE POWER OF REVIEWS: A LOCAL SEO PERSPECTIVE

Every entrepreneur or business owner understands the value of their reputation. The concept that a good reputation is critical to lasting business success is centuries-old, and customer satisfaction companies like the Better Business Bureau (BBB) were formed and remain popular for this very reason. For many businesses, online reviews are now their most valuable reputation indicator and are a foundational piece to any successful SEO (Search Engine Optimization) effort. However, we frequently find that, for many businesses, review strategy is an underutilized aspect of a business’ digital marketing initiatives. ...


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VIDEO HIGHLIGHTS FROM BEST HOME BUILDING PRACTICES SUMMIT

A few weeks ago, I had the opportunity to speak at the 2018 Best Home Building Practices Summit in Orlando. If you've never attended, it's a great event where home builders walk away with amazing ideas and education on how to grow their sales and streamline their sales process. Watch this short video to learn best practices to optimize your home builder website!...


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5 PAID SEARCH TRENDS IN 2018

The digital marketing world is constantly changing and evolving.  Read more about 5 paid search trends and issues to be aware of throughout 2018 and beyond....


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