'The Juice' Blog

Freshly squeezed ideas from the Blue Tangerine team

BE OUR GUEST AT IBS 2018

November 28, 2017

The Blue Tangerine team will once again be at the International Builder's Show in Orlando January 9-11, 2018. We'd love to see you stop by our booth or attend one of our sessions. 

VISIT OUR BOOTH

Be sure to stop by our booth in the West Hall, W5447 to learn more about how we can build a better website, drive more traffic and convert more leads. We'll also be demonstrating our Interactive Sales Office displays right in our booth! 

ATTEND OUR SESSIONS

Join Greg Bray, President of Blue Tangerine at his two back-to-back Tech Bytes sessions for interactive, how-to demonstrations that will equip you with tools to integrate into your business immediately.

 

 

Tech Bytes Session 1:

 

When: Wednesday, January 10 | 1:20 - 1:50 PM
Where: Tech Bytes - West Concourse, Level 2, Room W 230
Speakers: Greg Bray, Blue Tangerine & Erik Cofield, TopBuilder Solutions

 

Summary:
This is business, not just sales. Be the general in your battle for market share, sales and marketing prowess! Most builders are using websites every day, but sadly, many are still complacent and accept a digital brochure. Websites can knock out the competition, if you know how to assemble your web-army. We will go through visual examples, discuss the psychographics behind why they work, talk strategy on conversion optimization and do a little espionage and tracking to find out who is on your site even before they have contacted you.

You'll learn: 

  • Gain an understanding of the latest from Google and how your site must respond or be shunned to 2nd tier.
  • Discover the four critical web-elements many builders overlook and how to immediately start out-positioning your competition.
  • Receive a report card on how your company’s website functions and how well your sales person actually followed up.
  • Learn how to audit yourself, using a 22 Tip Sheet, and see how you measure in the Battle of the Builder Websites.

Office Hours with Greg:
After the session, Greg will be available to review your website and answer any specific questions you may have.


 

Tech Bytes Session 2:
Best Practices for Creating Google Analytics Reports You Can Actually Use

When: Wednesday, January 10 | 2:00 - 2:30 PM
Where: Tech Bytes - West Concourse, Level 2, Room W 230
Speaker: Greg Bray, Blue Tangerine

Summary: 
The old marketing adage says, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Google Analytics has become the default standard for measuring and monitoring website performance. The basic tracking code is straightforward to install and there are numerous default reports to digest and understand, but that is only the beginning. In this Tech Byte, learn 7 best practices for taking advantage of the hidden gems available in the Google Analytics reports, significantly expanding the valuable insights provided by this tool. Using this powerful data to drive marketing plans and decisions will result in a higher ROI for your marketing dollar and more leads for your sales team.

You'll learn:

  • Learn how to configure Google Tag Manager (GTM) and migrate from the basic Google Analytics tracking to the more advanced GTM tools.
  • Learn the purpose of Google Analytics' Custom Dimensions, when to use them and how to configure them to more easily see data by metro area, community, and model.
  • Learn about Google Analytics' Events, when to use them and how to configure them in Google Tag Manager without needing assistance from your web developer.

Office Hours with Greg: After the session, Greg will be available to work one-on-one or in small groups to review your current Google Analytics configuration and answer any specific questions.

BE our guest

We'd love for you to be our guest at IBS 2018!
Click here to get your FREE Exhibit Hall Pass from Blue Tangerine.

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By Mila Sorenson
Director of Marketing & Marketing Services
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