Freshly squeezed ideas from the Blue Tangerine team
May 7, 2020
As the impact of COVID-19 creates challenges for many new home builders, the good news is that there’s much that can be done to close the gap between leads and new home sales. Erik Martinez, Executive Vice-President of Blue Tangerine, will discuss how current trends in the home buying industry are impacting lead management. David Tal, CEO and co-founder of Verse.io, and ten-year real estate industry veteran will share some tips and tricks for maximizing the value of every single lead (new and aged) that you generate or buy, regardless of your current lead engagement process. David will talk about how to optimize your lead engagement tactics to capitalize on consumer's shifting communication preferences, with a particular focus on the power of two-way conversational texting as the primary driver for maximizing sales from every single lead.