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PODCAST: HOW TO EXTEND INTO A NEW BRAND SEGMENT - MICHELLE SMALLWOOD FROM HOLIDAY BUILDERS

June 24, 2020

How to Extend into a New Brand Segment | Home Builder Digital Marketing Podcast

Recently on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to sit down with Michelle Smallwood, Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience. Listeners will gain tips from a seasoned VP of Sales and Marketing while learning how going back to your roots could be beneficial to your brand as well as customers, and much more.

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Kt Maschler
By Kt Maschler
Marketing Specialist
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