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PODCAST: RE-EVALUATING THE VALUE OF EMAIL MARKETING - ANGELA MCKAY
May 6, 2020
We were so glad to talk with Angela McKay, the VP of Client Experience at Lasso CRM, regarding email marketing. Angela has a range of expertise within marketing and the home builder industry, but email is her passion. She drops excellent advice on how to step up your email and details how giving respect and nurturing your database can pay off in dividends. Personalization, auto-response, frequency, engagement are just a few email topics that we cover with Angela.